Bruce Williams named new CEO of The Chamber

Bruce Williams Photo: Brad Edwards Photography

VICTORIA, BC – The Board of Directors of the Greater Victoria Chamber of Commerce has selected Bruce Williams to become the organization’s next CEO, effective June 15.

John Wilson, chair of The Chamber’s Board of Directors, says Williams was chosen after a rigorous process that examined an extensive list of candidates from across Canada.

“Bruce has proven himself as a highly capable leader in Greater Victoria. We’re delighted he’s agreed to take the helm at The Chamber as we work to restart our economy after a very challenging time,” Wilson says. “Bruce is well-known and trusted as someone who cares deeply about our community. He’s also had tremendous success connecting with people in business and government, which will be vital in his new role at The Chamber.”

Williams had been serving as interim CEO of the South Island Prosperity Partnership, which evolved from an economic development committee that originated with The Chamber. He is co-owner of the Spark Strategic Group and has served as a business executive with Bell Media and as a broadcast producer, on-air host and television anchor with CTV.

“I want to recognize the exemplary and inspired leadership created by Catherine Holt over the past four years,” Williams said. “Catherine crafted an efficient, effective and extremely influential organization. She along with current and past Chamber board members and staff should be proud of the organization they have formed.

“Recognizing the current state of our economy due to the COVID-19 crisis, I feel The Chamber can remain strong and resilient as we work with and support small, medium and large businesses. Greater Victoria has always been a strong, healthy, sustainable and inclusive community and I’m proud to be assuming this role to engage us all with our new economy.”

Williams will take over from current Chamber CEO Catherine Holt, who announced she was moving on from the role in January.

“Of course, at that time we had no inkling we would soon be facing unprecedented economic turmoil caused by a global pandemic,” Holt says. “Fortunately for The Chamber, we have been able to build a small but mighty team that has proven it can rise to the occasion. With Bruce’s exceptional skills as a communicator, I can’t think of a better organization to help Greater Victoria get through this challenge. We have the foundation for one of the most robust economies in Canada, and I look forward to the day when all businesses can thrive once again.”

Since 1863, The Chamber has served Greater Victoria by working together to build good business and great community through advocacy, networking, professional development and innovative services as changing times require. Find out more at

Former First Lady Michelle Obama to speak in Victoria

VICTORIA, BC – Former First Lady Michelle Obama will participate a moderated conversation event in Victoria on Tuesday, March 31 at 7 pm at Save On Foods Memorial Centre. The event is sponsored by The Greater Victoria Chamber of Commerce.

“The Greater Victoria Chamber of Commerce is very proud to welcome former First Lady Michelle Obama to Victoria. She is an inspiring leader and role model to so many. And because of her strong values and true convictions, she continues to drive important change in society.”
– Catherine Holt, CEO, Greater Victoria Chamber of Commerce.

Michelle Robinson Obama served as First Lady of the United States from 2009 to 2017, transforming the position and becoming a role model, champion and inspiration for women, families, and so many people across America and around the world.

As a transformative First Lady, Mrs. Obama launched and led four key initiatives: Let’s Move!, to address the challenge of childhood obesity; Joining Forces, to support veterans, service members and their families; Reach Higher, to inspire young people to seek higher education; and Let Girls Learn, to help adolescent girls around the world go to school.

In 2018, Michelle Obama published her memoir, Becoming, which sold more copies than any other book published in the United States in 2018, achieving that status in just 15 days and instantly rising to the #1 slot on the New York Times Best Sellers list.

Mrs. Obama was born on January 17, 1964. She married Barack Obama in 1992. They currently live in Washington, DC and have two daughters, Malia and Sasha.

Event Details

A Conversation with Former First Lady Michelle Obama

Date: Tuesday, March 31

Time: 7 pm

Venue: Save on Foods Memorial Centre

Tickets: or by phone: 250-220-7777